EOC week 4 NPD Group: Video Game Market Reserch/Business Solutions.

Gamers are faced with a proliferation of options both in content aquisition and gaming platforms. the options continue to expand, Fueled not only by the increasing number of devices on which video games can be played, but also by the many devises that allow consumers to aquire digital video game content. In this increasingly complex market, companies require a veriety of research options. The combination of point of sale (POS) information, consumer insight, Industry expertise, and market experience delivers the video game market research options necessary to help make better business decisions. Industry expert Liam Callahan, Director, Games industry analyst. Liam Callahan is an industry analyst for Video and PC games at NPD. Besides producing day-to-day analysis for clients and developing presentations, Liam is primarily responsible for the game market Dynamics report which quantify consumer spending activities beyond new physical purchasesat retail. Liam advises ongoing enhancements to surveys and products, along with producing the key findings for reports. Liam has worked at NPD for eight years in a veriety of roles covering new product launches, product management and consumer surveys.  www.NPD.com ....According to Reportlinker.com, Console games will see a rate of deceleration..... Game Summit 2014 by Digiworld announced in December 2012: World Video Games Market: Eight key trends to watch in 2014. Idate delivers its future forecast in the latest edition of its World Video Game Market report.. " Our specialist forecast an average 11% annualgrowth over the next four years, driving the globalgaming market from $54 billion in year 2013 to $82 billion in 2017. Idate predicts that the global video game market will continueto enjoy steady growth, for two reasons in particular. 1. The start of life cycles of the latest generations of handheld and home consoles. 2. Remarkable growth of the games on mobile devises and online games segment. Laurent Michaud, Head of Idates Video Game Business and reports project Manager, says " Growth will be significantly up in 2015, after which it will begin to slow as new generation handheld and home consoles reach the end of thier life cycle".....Reportlink.com.