EOC Week 5: business-to-business & business-to-consumer

The differences between business to Business, and Business to Consumer relationships are; B-to-B buyers can be segmented geographically, demographically, ( Industry, Company size ) or by benifits sought, user status, usage rate and loyalty status. companies like US Foods supply many Hotels and Casino's, like Ritz' Carlton, JW Marriot. They also supply Restaurants and Hospitals using thjs method of business to distribute their products. While Business Customer buying dicisions are made with in the framework of a strategic, problem-solving patnershjp. Customer problems are opportunities for the true collaborative partnership, Exchange of idea's, business buyer behavior : Large companie's like General Mills sell their product to other companie's like grocery stores, who then sell the product to final customer. Business to Business Marketers must understand Business market and Business buyer behavior, Build profitable relationships with Business customers by creating superior customer value. Business-to-business relationships are pretty much bulk buying transactions, Such as the relationship between the Hostess bakery and grocery store's like Food 4 Less, Wal-Mart, and Albertsons make large transactions with Hostess to supply their stores with Hostess twinkie's, Cupcakes, and fruitpie's. While customers visit the grocery store to purchase these item's for personal consumption at a much lesser price.