Marketing blog.
Tuesday, November 4, 2014
EOC Week 5: business-to-business & business-to-consumer
The differences between business to Business, and Business to Consumer relationships are; B-to-B buyers can be segmented geographically, demographically, ( Industry, Company size ) or by benifits sought, user status, usage rate and loyalty status. companies like US Foods supply many Hotels and Casino's, like Ritz' Carlton, JW Marriot. They also supply Restaurants and Hospitals using thjs method of business to distribute their products. While Business Customer buying dicisions are made with in the framework of a strategic, problem-solving patnershjp. Customer problems are opportunities for the true collaborative partnership, Exchange of idea's, business buyer behavior : Large companie's like General Mills sell their product to other companie's like grocery stores, who then sell the product to final customer. Business to Business Marketers must understand Business market and Business buyer behavior, Build profitable relationships with Business customers by creating superior customer value. Business-to-business relationships are pretty much bulk buying transactions, Such as the relationship between the Hostess bakery and grocery store's like Food 4 Less, Wal-Mart, and Albertsons make large transactions with Hostess to supply their stores with Hostess twinkie's, Cupcakes, and fruitpie's. While customers visit the grocery store to purchase these item's for personal consumption at a much lesser price.
Sunday, October 26, 2014
EOC week 4 NPD Group: Video Game Market Reserch/Business Solutions.
Gamers are faced with a proliferation of options both in content aquisition and gaming platforms. the options continue to expand, Fueled not only by the increasing number of devices on which video games can be played, but also by the many devises that allow consumers to aquire digital video game content. In this increasingly complex market, companies require a veriety of research options. The combination of point of sale (POS) information, consumer insight, Industry expertise, and market experience delivers the video game market research options necessary to help make better business decisions. Industry expert Liam Callahan, Director, Games industry analyst. Liam Callahan is an industry analyst for Video and PC games at NPD. Besides producing day-to-day analysis for clients and developing presentations, Liam is primarily responsible for the game market Dynamics report which quantify consumer spending activities beyond new physical purchasesat retail. Liam advises ongoing enhancements to surveys and products, along with producing the key findings for reports. Liam has worked at NPD for eight years in a veriety of roles covering new product launches, product management and consumer surveys. www.NPD.com ....According to Reportlinker.com, Console games will see a rate of deceleration..... Game Summit 2014 by Digiworld announced in December 2012: World Video Games Market: Eight key trends to watch in 2014. Idate delivers its future forecast in the latest edition of its World Video Game Market report.. " Our specialist forecast an average 11% annualgrowth over the next four years, driving the globalgaming market from $54 billion in year 2013 to $82 billion in 2017. Idate predicts that the global video game market will continueto enjoy steady growth, for two reasons in particular. 1. The start of life cycles of the latest generations of handheld and home consoles. 2. Remarkable growth of the games on mobile devises and online games segment. Laurent Michaud, Head of Idates Video Game Business and reports project Manager, says " Growth will be significantly up in 2015, after which it will begin to slow as new generation handheld and home consoles reach the end of thier life cycle".....Reportlink.com.
Wednesday, October 22, 2014
Week 3 EOC. Most Charitable Companies.
According to the chronicle of Philanthropy, Wells Fargo & Company is ranked # 1 when it comes to charitable donations. The company donated a whopping $ 315,845,766 (cash) share of 2011 pre-tax profits donated in 2012. Forecast for 2013: Expects to give less. Wal-Mart, ranked #2 on the list of most charitable companies is also very generous, donating $ 311,607,280 (cash) /$ 755,868,381(products) share of 2011 pre-tax profits donated in 2012. 4.5% Forecast for 2013: Expected to give more. With the third ranking on the chronicles list of most charitable companies, The Chevron Corporation donated a generous amount of $ 262,430,000 (cash) share of 2011 pre-tax profits donated in 2012: 0.6% Forecast for 2013: Expects to give more. All of these companie's are very charitable indeed, But I wonder where all of that money go's, This article doe's not make mention of the charitie's to whom they donate so much money. it also doe's not mention how to access said funds, I see so many homeless and hungry people everyday and i've also been in that same situation where I did'nt know where my next meal would come from or where i would lay my head for the night. With so much giving in the world, It almost seems insane that there are still people on this planet, Men, women, and children and even entire familie's who go hungry every day and night. Is it really charity if the down trodden doesn't have access to these funds? I always thought charity was for the helpless and homeless, but I guesse thats what the wel-fare office is here for.
Sunday, October 19, 2014
EOC week 1 About me.
hello my name is Antoine Hester. I'm a new student at the art institute of Las Vegas, I decided to attend the art institute because I've always had a passion for music, writing, producing, listening and recording. One day I hope to own my own recording studio, the name of my production company is don't take my pencil productions.So be on the lookout and listen for me because I'm on my way to a living room near you.
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